Richard A. D' Aveni, Professor of Strategic Management

Video Insights

« Back to list of videos

Strategic Business Insights—An Interview with Bob Eckert, CEO, Mattel, Inc.

Mattel CEO Bob Eckert talks about strategy in a fast paced industry going through multiple revolutions: redefining the product and industry boundaries, creating magic, understanding new forms of play, rapid new product development, benchmarking non-rivals, and the importance of strategy and know-how.