Richard A. D' Aveni, Professor of Strategic Management

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Strategic Business Insights: An interview with President & CEO of Momentive

Craig Morrison, President and CEO of Momentive Performance Materials Holdings, Inc., talks about growth strategy. Momentive, held by private equity, has grown from $1 to $8 billion in 8 years, and become #1 or #2 in most of its specialty chemical markets. Craig talks about the necessity of focusing on markets that are winnable, the importance decentralization, scale, superior sourcing, competitive strategy, and the use of 2 and 4-way mergers, as part of the firm's growth strategy.