Richard A. D' Aveni, Professor of Strategic Management

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Strategic Business Insights: An interview with Huber Corp. President & CEO Mike Marberry

Mike Marberry T'90, CEO of Huber, a multibillion dollar privately-held specialty products manufacturer, discusses how to deal with low priced-high volume Chinese entrants into American markets. He talks about using innovation, mergers and acquisitions, strategies to contain Chinese entrants to the commodity end of the market and strategies to obsolete the commodity end of the market entirely. He also takes about creating barriers to entry around the specialty niches that Huber likes to occupy.