Richard A. D' Aveni, Professor of Strategic Management

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Strategic Business Insights: William Nuti, Chairman, CEO & President, NCR

NCR CEO Bill Nuti talks about how his company has handled major transitions in point of sales systems and machines through the mechanical, automation, digital and now information ages. He argues that there are two keys to major transformation. First always help your customers learn about their customers. Second, make vision of where you want the company to go a daily part of your thinking. "Target, Test, and Invent."