Richard A. D' Aveni, Professor of Strategic Management

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Strategic Business Insights: An interview with Chairman and CEO of Protean Electric Bob Purcell

Bob Purcell, CEO of Protean, a highly innovative start up technology design company, talks about Protean's development of in-wheel electric engines for automobiles. These engines have the potential to supplement or even replace combustion engines in cars, revolutionizing the industry. Bob talks about how he is doing business in China and how he is getting investment from China for his research and development efforts in the US and the UK.