Richard A. D'Aveni, Professor of Strategic Management

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The Prestige Factor

The Prestige Factor

As an entrepreneur, you must build your company's prestige. Without it, your enterprise can wither and die. that's the finding of Richard A. D'Aveni of the Amos Tuck School of Business Administration at Dartmouth College.

D'Aveni studied 57 bankrupt companies to learn why some recovered, while others perished. Each of those companies that survided near calamity had one distingusining feature.. it was managerial prestige.

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